Modern audiences today expect to be able to learn about, follow, and contact brands via social media.
That’s why managing just one social media platform, let alone two or more, can be a highly demanding job. From creating regular, original content, to keeping the profile up to date, responding to comments, responding to private messages, and being active in the community to build a following, it takes work every single day.
For many businesses, outsourcing their social media management is the easiest and most effective way to look after social media needs without sinking all their time into it.
Why outsource your social media management?
The first and most obvious reason to outsource social media management is to save large swathes of time.
Since most users expect a quick response to messages, and delays in updates to your page can result in unhappy customers, it’s necessary to stay on top of your platforms every single day. Therefore it’s not something you can work on once per week or whenever you have a moment – it must be a priority if you are going to do it well.
Many business owners and managers simply don’t have the time to spend monitoring social media channels, and even less time to make plans and content for future posts. That’s why outsourcing these tasks makes a lot of sense for anyone who needs to spend more time focusing on their work, and less on digital marketing strategies.
Another major benefit of social media management outsourcing is skills and expertise. While many people happily run their own social media profiles at home, it’s a different task entirely to manage a business profile.
It takes knowledge of social media platforms, including their accepted norms, best posting times, how to make the most of hashtags and maintaining and building a stronger profile.
If you don’t have in-depth knowledge of managing social media profiles for business and don’t have the time or inclination to learn, outsourcing this task can ensure it’s done right by someone who does have that knowledge.
Why outsourcing is a cost effective option
Outsourcing is a cost effective option because it not only saves you time (and therefore, money), but it is also almost always cheaper than hiring someone in-house.
By outsourcing social media management, you’re saving yourself a huge amount of time every day. This time can be better spent on tasks only you are capable of doing, or producing the actual products and services you’re known for.
Importantly, outsourcing can save you money by not having to hire someone in-house. Part-time or full-time, an in-house social media manager requires not just a salary, but sick pay, annual leave, and other benefits. Outsourcing minimises your costs and keeps you from needing to hire another staff member to take care of this task.
Outsourcing with 3rd Arm Admin
3rd Arm Admin offers expert social media management. We can set up profiles on the most appropriate platforms for your business, or manage the ones you already own. We will strategise and plan content to post, schedule content, manage comments, respond to private messages, and ensure your profiles are always up to date and helpful for customers.
To build trust amongst your followers and increase your follower counts, contact us to learn more about how we can make your life that much easier.