Most companies have them but don’t actually understand what they are, what they stand for and why you have them. I am talking about your Company mission, vision and core values – basically the heart of how and why you do what you do and the values that stand behind your Company culture.
Having your mission and vision top of mind serves as a motivator and provides a common goal and reminder for everyone in your team as to why we do what we do and how we want to achieve it. These help set expectations and drive behaviours and most importantly contributes to creating the culture of your team and business. In addition. it fosters a sense of belonging, identity, and teamwork for your employees, which in turn contributes to delivering quality service to your clients.
Working in these current times (remotely for a lot of us) away from your usual ‘face to face’ support network and banter, having common goals and values can help us stay focussed and provides us direction so that we are all working towards the common good.
Following are some quotes by some of the world most successful entrepreneurs around happy, empowered, mission driven teams and the importance of culture:
“Culture is simply a shared way of doing something with a passion.”
– Brian Chesky, Co-Founder, CEO, Airbnb
“It’s not enough to have values without vision; you want to be good, but you want to be good for something. On the other hand, vision without values can create a Hitler. An empowering mission statement deals with both character and competence; what you want to be and what you want to do in your life.”
– Stephen Covey, American Educator (Stephen R. Covey, A. Roger Merrill, Rebecca R. Merrill (1995). “First Things First”, p.113, Simon and Schuster)
“Company Culture is the product of a company’s values, expectations and environment.”
– Courtney Chapman, Product Manager, Rubicon Project
Timing is everything and I believe that now, more than ever, how we do business, how we treat our clients and how we conduct ourselves is important in how we survive through this global pandemic and on into the future. The team at 3rd Arm Admin have taken this opportunity to revisit and reconfirm what is important to us as a business which is reflected in our updated mission and vision statements and core values – now published on our website to share with you all.